Pepsi enters the "healthy" soda wars and buys prebitotic soda brand Poppi for nearly $2 billion, and fans of the beverage are concerned the formula will change.
Remember the Super Bowl like a month ago? The game was a blowout, but if you’re like me, you saw the Poppi commercial and ...
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What she wants is a soda—but for whatever reason, she can’t bring herself to have one. Same with the girl at the pool party, ...
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Poppi Is Getting Backlash for Their Vending Machine Stunt with Influencers — Here's Why the Internet Is Up in ArmsRead on for everything to know about the Poppi drink controversy. Related: Super Bowl Commercials 2025: A Full Recap of All the Ads and Trailers — and Everything to Know About Them Poppi sent ...
Campaign Red’s Creative Disconnect Report breaks down the key insights and data trends on the state of creativity in America.
And Caballero points out Poppi had been shifting its marketing. Now it's less health drink and more healthier soda. Here's a Super Bowl commercial. (SOUNDBITE OF AD) UNIDENTIFIED NARRATOR: It tastes ...
“This vending machine campaign was put into place to bring awareness to the biggest soda moment of the year—the Super Bowl,” she said at the time. “We wanted to share Poppi with creators ...
PepsiCo announced their acquisition of Poppi for $1.95 billion on March 17. The acquisition includes $300 million of ...
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Pepsi acquires Poppi prebiotic soda for $1.65 billion in a play to attract Gen ZPoppi’s “healthy soda” premise attracts young consumers, but where the brand really hooks potential drinkers is through its influencer marketing tactics (like its controversial decision to send entire ...
Health-conscious consumers are shifting from sugary soft drinks to those with dietary fibers, says Laura Cooper of The Wall Street Journal.
Poppi is a prebiotic soda created in the ... Then, in 2024, another major milestone moment: A Super Bowl commercial. “It’s one of those moments you don’t even realize could happen ...
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