Inside the Better-for-you Soda Boom, Following Pepsi’s $1.95 Billion Acquisition of Poppi
With major acquisitions, new entrants, viral social media moments and newness on the horizon, these alternative versions are ...
Pepsi Co Buys Prebiotic Soda Brand Poppi For Nearly $2 Billion
PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...
Recent reports suggest that Poppi reached an $8.9 million settlement to resolve the false advertising claims
In June 2024, former customer and plaintiff Kristin Cobbs filed a lawsuit against Poppi challenging the company's advertising ...
PepsiCo to buy soda brand poppi in nearly $2B deal
PepsiCo announced Monday it will acquire the Shark Tank-inspired probiotic soda brand poppi in a nearly $2 billion business ...
The Atlantic2d
The Drink Americans Can’t Quit
The solution, the ad argues, is Poppi, which is largely indistinguishable from soda, the very thing that was supposedly shameful in the first place: It’s a carbonated, sweetened, canned beverage ...
CNET on MSN11d
PepsiCo Just Bought Poppi. But Does a 'Healthy' Soda Actually Exist? 6 Experts Weigh In
With the news that PepsiCo bought prebiotic soda company Poppi for $1.95 billion, we asked experts: Are these new sodas ...
Poppi Unveils New Innovations On The Heels Of A Milestone Year
Poppi unveils new formulation. Poppi. Poppi’s massive growth over the last few years has come with loyal fans, viral moments, ...
Pepsi enters the ‘healthy’ soda market, buys Poppi for $1.6 billion
Things are really popping off in the healthy soda space. On March 17, PepsiCo, Inc. announced that it had reached a deal to ...
The Associated Press on MSN11d
PepsiCo buys prebiotic soda brand Poppi to gain a foothold in functional drinks
PepsiCo said Monday it’s acquiring the prebiotic soda brand Poppi for $1.95 billion. The acquisition gives PepsiCo a ...
Food Dive11d
PepsiCo buys prebiotic soda brand Poppi for nearly $2B
The deal boosts the food and beverage company's health-focused portfolio as consumers demand more better-for-you options.
Ad Age12d
What PepsiCo’s Poppi acquisition means for the soda marketing wars
Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff ...