Inside the Better-for-you Soda Boom, Following Pepsi’s $1.95 Billion Acquisition of Poppi
With major acquisitions, new entrants, viral social media moments and newness on the horizon, these alternative versions are ...
Neither Poppi nor Olipop: This is The Coca-Cola Company’s new “fruit forward” bubbly prebiotic soda
To compete in the growing prebiotic soda market, The Coca-Cola Company has announced plans to launch its own “fruit-forward” bubbly beverage. The prebiotic soda industry has expanded rapidly over the ...
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Publicis’ new challenge: A deep dive into Coca-Cola’s strategy and financial reality
The soda giant that recently moved its media business from incumbent WPP to Publicis is bringing its fair share of business ...
Gut-friendly fizz: How Coke and Pepsi are reinventing the soda wars
F or decades, the cola wars played out in Super Bowl commercials and fast food soda fountains, in taste tests and vending ...