PepsiCo is reportedly in final stage talks to buy the US-based better-for-you soda brand Poppi, with a deal said to be close.

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Poppi — which pushes a better-for-you, prebiotic soda — announced March 11 its first movie collaboration. Poppi — which pushes a better-for-you, prebiotic soda — announced March 11 its ...

Poppi sent pink vending machines to 32 creators ahead of the Super Bowl. Like a shook-up can of soda, the extravagant stunt went everywhere but required some clean-up. Buttermilk’s Jamie Ray ...

We have Poppi Orange, Olipop Orange Squeeze, and Culture Pop Orange, Mango & Lime. Evan: This tastes like an orange energy drink. Again, I don't hate it but I feel like I gotta go with 6/10 again.

Simply Pop, Coca-Cola's answer to Poppi and Olipop, is soon hitting shelves. - The Coca-Cola Company Poppi and Olipop, watch out: Coca-Cola is entering the “better for you” soda category with ...