Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant.

There is, furthermore, a persistent feeling that the life cycle concept adds luster and believability to the insistent claim in certain circles that marketing is close to being some sort of science.

You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy. Federal Reserve Bank of Richmond. "Life Cycle Hypothesis." ...