A bright lip color can be an easy way to look more polished and put-together with minimal effort. It’s the basis of the viral red lip theory that was all over TikTok a few month ...

Say goodbye to dry, dark lips! These natural remedies will help you achieve soft, pink lips at home—no chemicals needed.

The Tower 28 LipSoftie Lip Treatments are loved by PEOPLE editors and reviewers. The lip treatment’s hydrating formula also ...

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Love trying new lip products? This one's for you. Here's why one of our editors is recommending that you give the Monika Blunder lippies a chance.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

“On the lips, it’s all about juicy, bitten tones—sheer berry hues, and warm terracottas that enhance the natural lip tone ...

We asked two celebrity and runway makeup artists what will be the biggest spring makeup trends in 2025—and their answers were ...

A bold pop of color or a subtly ... one of the most classic lipstick colors of all time; makeup artist Emma Elizabeth likes Cherries in the Snow, a “beautiful pink-red” that’s she says ...

Also, despite the formula's clear hue, it turned my lips into a beautiful soft pink for the perfect wash of color. While this one will by far give you the most dramatic results, keep in mind it ...