This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

The Last Dance” has proven studios that treat TikTok as a core marketing channel can drive audience interaction and brand ...

People process visual content up to 60,000 times faster than big blocks of text. When used strategically, images, graphics, ...

Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.

As the trade war unfolds, its effects on the travel and tourism industry serve as a cautionary tale of how global economic ...

In times of multi-crore films “grossing” in box office, what can be the “success” of a film? Is it the revenue and popularity ...

The Swedish fashion retailer follows in the footsteps of other names like WHP Global, already leveraging such technology.

Apple’s long-standing promise to protect user privacy isn’t just a marketing line; it’s the foundation of how the company ...

Digital creators Simran Balar Jain and Sonika Khurana Sethi spoke on community-building, revenue generation, and on how to ...

With the first ever Sponsored Snap, AJIO is maximizing a unique opportunity to reach Snapchat’s valuable audience at scale ...

Introduction Artificial intelligence has made it easier than ever to create realistic images that can be used in various ...

Australian fashion e-commerce brand MESHKI has partnered with This is Flow and JCDecaux to launch an OOH and social ...