As businesses strive to navigate consumer, regulatory and technology complexities, the right data strategy can mean the difference between fragmented customer experiences and truly personalized, ...

The awards honor practitioners and vendors who exemplify the design and implementation of a superior customer experience strategy. SAN FRANCISCO — CMSWire, the world’s foremost publication covering ...

Here’s how SEO helps power a customer-first strategy, enhancing visibility and engagement across every touchpoint.

Marketing is evolving faster than ever, and automation is at the heart of this transformation. As businesses strive to stay ...

The Future of Paid Advertising Has Arrived In 2025, the pay-per-click (PPC) advertising landscape looks nothing like it did just a few years ago. Artificial intelligence (AI) has become the backbone ...

Papa Johns is reimagining its ordering and delivery experience with the power of AI and Google Cloud. The pizza giant created ...

The good thing about digital marketing is that you can react quickly to these changes. If a product goes hot suddenly, you ...

Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day series gives you a closer look at the experts behind our prestigious panels.

In 2025, marketers are racing to capture fleeting consumer attention, and *phydigital*—the seamless blend of physical and ...

Businesses are always searching for new methods to improve their online presence and deliver outstanding client experiences in the quickly changing digital worl ...

Aswajit’s expertise in AI & Martech has redefined how brands engage with customers by integrating real-time personalization, ...

The days of simply selling phone plans and devices are long gone. Today’s telecom brands need to focus on customer ...