LinkedIn's new tools help optimize ad planning, streamline execution, and improve performance tracking to drive better ...

To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

IPL remains a prime advertising platform and influencer marketing is gaining traction among AC, cooler and fan brands looking ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements.

What has endured the test of time are the four pillars of performance in marketing and advertising campaigns ... our message is refined in a way that will resonate. It's a good idea to look at ...

System1’s Andrew Tindall will explore the common ways brands fail and offer remedies. He’ll be joined by a co-author too; ...

The marketing and advertising industry is a rapidly shifting realm where emerging trends, technologies, and creative ideas ...

To help, we updated our list of proven real estate marketing ideas to include innovative ... They analyze browsing behavior and ad performance to help you get the right ad to the right lead ...

Marketing needs its Ferris Bueller moment, and that can start by simply spending a bit more of our time with the people, the ...

Devargh Mukherjee, who joined Zepto last year in September as senior creative manager, shares insights into the brand’s unique advertising approach.

Kicking off our AI For Drummies Buyer’s Guide, our no-bull Q&A answers five of the biggest questions about AI, explaining ...