The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...

System1’s Andrew Tindall will explore the common ways brands fail and offer remedies. He’ll be joined by a co-author too; ...

Devargh Mukherjee, who joined Zepto last year in September as senior creative manager, shares insights into the brand’s unique advertising approach.

Kicking off our AI For Drummies Buyer’s Guide, our no-bull Q&A answers five of the biggest questions about AI, explaining ...

Influencer marketing has rapidly emerged as one of the most effective strategies in the digital age, transforming the way brands connect with consumers.

Advertisers should also consider applying this logic in reverse, investing in identifying who is least likely to take a ...

In the run up to the Super Bowl, The Philadelphia Inquirer ran a Zillmer-authored piece on the behavioral science behind a Super Bowl win.

A well-executed audit is the first step to building a marketing strategy that works. Here’s how to do it effectively. The ...

Fragmentation. Measurement. Standardisation. Privacy. Personalisation. Effectiveness. AI. Digital. Omnichannel. ROI.Did I ...

New Suit Claims "Scientifically False" Pheromone Ads Are "Pure" False Advertising - "It's not myth. It's science." So claims ...

Fyre Festival founder Billy McFarland spoke out after city officials in Playa del Carmen, Mexico, denied issuing a permit for ...