“While re-reading the same stories may seem repetitive to parents, it is hugely beneficial for language development. "Children love the familiarity of their favourite characters and repetition ...

“While re-reading the same stories may seem repetitive to parents, it is hugely beneficial for language development. "Children love the familiarity of their favourite characters and repetition ...

And new research suggests there is good reason for this - with the average parent reading the same bedtime story to their children 416 times a year. That's a lot of lunches with the Gruffalo.

Studies show that talking, reading, and singing to your kids when they're young can have huge impacts on their brain development.