And new research suggests there is good reason for this - with the average parent reading the same bedtime story to their children 416 times a year. That's a lot of lunches with the Gruffalo.

THE average parent will read the same bedtime story to their little one 416 times a year. A poll of 1,000 mums and dads with children aged up to four, found 79 per cent have re-read the same book ...