After years of hype and scorn on the vintage market, TAG Heuer revives the original Formula 1 line with much-improved specs.

While most of the year’s big watch releases drop during Watches & Wonders —which is happening next week in Geneva— Rolex ...

There now are eight brands selling more than $1 billion each year. Experts say it means big brands are getting bigger and ...

From the ultimate unisex watch to a racing green collaboration with Aston Martin, there's plenty to consider before the ...

Four new entrants in the world of fine horology make the news this month: two updated in new materials, one a reiteration of ...

From Bond to Barbie, on-screen placement has long been a way for brands to stimulate emotion and promote their heritage ...

In a global exclusive, WIRED went inside TAG Heuer's Swiss factory to see exactly how the brand has brought back its classic ...

The OMEGA x Swatch MISSION TO THE PINK MOONPHASE is here to celebrate the annual appearance of the Pink Moon (visible in ...

Those keen to get the Mission to the Pink Moonphase need to embark on a small adventure. Miniature Rolling Planets - Swatch’s ...

This timepiece, the GMT-Master (or GMT-Master II ), has proliferated through the zeitgeist to such an extent that even ...