Nike NIL athlete AJ Dybantsa debuted the basketball shoe on the court during the brand's Future Game experience, and it was ...

Las Vegas Aces superstar and 2024 WNBA MVP A'ja Wilson posted an X video of her reacting to her new Nike signature shoe.

Michael Jordan is an icon. Not just on the basketball court, but in pop culture too — even after retiring from the NBA more ...

Rapper sides with Dennis Rodman over his claim that Travis Scott copied his idea of the backward swoosh for his sneakers ...

This special edition "Black Label" shoe is being released with nine other basketball sneakers as part of NBA All-Star Weekend ...

This special edition "Black Label" shoe is being released with nine other basketball sneakers as part of NBA All-Star Weekend ...

Celebrate the 40th anniversary of Michael Jordan's first NBA Slam Dunk Contest, here's where to pick up a pair online.

Over the years, the allure of the NBA All-Star Game has diminished slightly. The league has tried a bunch of different quirks ...

Boston Celtics star Jaylen Brown shared more insight into his public feud with Nike in a new interview released this week. In ...

The Caitlin Clark marketing machine has expanded into enemy territory. Nike unveiled its latest Clark billboard in Chicago this week at 157 W. Chicago Ave. The billboard is 3½ miles away from Wintrust ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

As the next milestone in his journey with Converse, Shai Gilgeous-Alexander now has a signature shoe — the SHAI 001.