The days of simply selling phone plans and devices are long gone. Today’s telecom brands need to focus on customer ...

Four OTC brands' mobile campaigns were celebrated by InMarket for high click-through/engagement rates and sales lift.

Mobile advertising company Liftoff is bringing together inspirational women from across the mobile industry to share their stories. This first article focuses on Casie Jordan, Senior Vice President of ...

Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effe ...

Today, she is a marketing manager at Uganda Breweries Limited. What does your job entail? Planning, strategising day-to-day on how we can make sales but more importantly managing and guiding a ...

we’ll explore these trends in depth with industry leaders who are shaping the future of mobile marketing, app engagement, and user retention. Here’s a sneak peek at the forces driving the industry ...

She started as a marketing assistant and worked her way up to senior marketing manager. In 2020, after eight years with El Pollo Loco, Knollmiller was given the opportunity to join Yogurtland, a ...

The great promulgator of style, through much of the previous century, was the editor of magazines. Discover notable new fiction, nonfiction, and poetry. It is not for us to wonder how Carter ...

One Asheville hotel stood out to writers of Time Magazine's "World's Greatest Places 2025" list. The report, split into categories of places to visit and places to stay, covered a broad range of ...

Opinions expressed are those of the author. Product marketing continues to emerge as a critical function in many organizations, gaining a reputation distinct from traditional marketing in growing ...

In 2013 Adidas launched a mobile marketing campaign to promote its Originals collection ... The app could recognize any type of ad, such as billboards, flyers, coupons, magazines, or even digital ...

GSMA reports 109,000 attendees as mobile leaders confront digital transformation challenges ... that we live and work and interact with each other," says Lara Dewar, Chief Marketing Officer of the ...