red and white hues for a more minimalist, subdued design. The logo, Korean Air explained in a statement, is inspired by a traditional Korean hat dance called "Sangmo." The simplified, modern ...

Korean Air has introduced a new corporate identity featuring a modernised deep blue Taegeuk symbol that reflects the airline’s heritage while following minimalist design trends.

In a statement, the airlines said that the updated logo aligns with modern and global minimalist ... connections, the design aims to offer a modern interpretation of Korean elegance.

We've become used to seeing simple, elegant logos for many companies in recent years (think Mastercard, Dunkin', or Slack). But as new research suggests, many minimalist logos aren't effective ...

Korean Air has launched a new corporate branding – including updating its logo for the first time since 1984 – as it works towards integrating with rival-turned-subsidiary Asiana Airlines.