One year after Miami Beach launched a viral marketing campaign about the city’s desire to “break up” with spring break, officials are rolling out new messaging and similar strict safety measures in hopes of repeating the results they saw in March 2024.

Miami Beach isn't just breaking up with spring break, like its viral marketing campaign says. They're divorced with "a restraining order," police chief Wayne Jones told reporters Tuesday. Why it matters: The city's spring break enforcement plan — which includes restrictions on parking,

The nonresident towing rate will be $516 - double the normal rate - plus a $30 administrative fee for vehicles towed in South Beach. A flat parking rate of $30 will be in effect at city parking garages and surface lots in South Beach - including the following garages: 16 Street between Collins and Washington Avenues (G4)

Miami Beach has one message for spring breakers: choosing to spend your vacation in the city will be drama-filled, but not in a fun way.

City leaders in Miami Beach are holding a press conference Tuesday to announce a series of strict measures aimed at deterring unruly Spring Break crowds, reinforcing their message that the city is not a party destination.

As part of its yearslong effort to curb raucous partying, the city created “Reality Check,” a video in which revelers break the rules and suffer the consequences.