Meta Platforms is likely to get hit by tariffs in a somewhat roundabout way. Brands may pull back on marketing spending, as ...

Trump's tariffs could hit Amazon and Meta hard because of their reliance on Chinese advertisers. Here's how other companies ...

Marketing’s obsession with short-term wins has created a “doom loop” of diminishing returns. Here’s how to break free. The ...

From Toys R Us’ experimentation with video to Meta’s new ad capabilities, here’s how the tech is being used across the ...

When advertisers think of the social networking category, they mostly focus on the “social” aspect, as in a way to reach ...

Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner ...

Both products were launched along with several facilities for creator marketing.

Major brands like Delta and Mars are embracing AI tools like digital twins and tapping into spiking neural networks.

Build targeted campaigns for all Meta technologies, manage your budget, and track performance with Meta Ads Manager.

Meta has unveiled new AI-powered tools to help brands discover and collaborate with Instagram creators, enhancing sales growth. These tools include personalized creator content recommendations and ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 2 hours 57 min ago By Ad Age Studio 30 - 3 hours 33 min ago By Tim Nudd - 5 hours ago By Gillian Follett - 5 hours 5 min ...

This guide breaks it down—with real examples, tactical insights, and repeatable strategies from a designer who helped generate 14.8 million conversions using Unbounce. Inside, you’ll get: ...