As online shopping surges beyond metros, Meta is leaning into AI and omnichannel tools to redefine how brands engage India’s ...

Metas omnichannel ads reduce CPA by 15% and increase ROAS by 12%, retail brands like Taneira see higher in-store traffic with ...

Meta Platforms is likely to get hit by tariffs in a somewhat roundabout way. Brands may pull back on marketing spending, as ...

Trump's tariffs could hit Amazon and Meta hard because of their reliance on Chinese advertisers. Here's how other companies ...

Marketing’s obsession with short-term wins has created a “doom loop” of diminishing returns. Here’s how to break free. The ...

Meta Platforms saw a flurry of activity in Q4 as institutional investors shuffled shares like a game of tech-fueled poker.

People who get comfortable using AI now will have a real edge. You don't have to be an expert. But you may save time and do ...

From Toys R Us’ experimentation with video to Meta’s new ad capabilities, here’s how the tech is being used across the ...

When advertisers think of the social networking category, they mostly focus on the “social” aspect, as in a way to reach ...

Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner ...

Both products were launched along with several facilities for creator marketing.