These advancements promise to streamline influencer matchmaking, but they also raise a key question: Will agencies ...

Meta has announced new tools that can help drive growth and incremental performance gains for e-commerce and retail ...

The platform has launched AI-driven ad tools to enhance e-commerce advertising, optimising performance through omnichannel ...

Prime Minister Anthony Albanese listed the policies that are ‘not up for negotiation’ with the US, including the news media ...

Meta has announced new tools that can help drive growth and incremental performance gains for e-commerce and retail ...

"Through this partnership, Threads will serve as the primary destination for the UFC community, featuring exclusive original ...

From Toys R Us’ experimentation with video to Meta’s new ad capabilities, here’s how the tech is being used across the ...

Meta and mixed martial arts league UFC reached a multimillion-dollar, multiple-year sponsorship deal that will span the tech ...

Post-CCI raids on ad agencies, brands are now questioning the true cost of media versus agency markups, reigniting debates on ...

NTT DATA’s newly appointed leaders aim to drive growth by aligning cutting-edge technologies with the company’s core ...

Department of Marketing Assistant Professor Anne Hamby has been published in the Journal of the Academy of Marketing Science, ...

Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner ...