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Meta advertising is no longer about structure and strategy – it’s a content game. Here’s what you need to know.

Meta’s rolling out some new tools to help brands find the right creator partners to work with on branded content campaigns, ...

Nightview Capital, an investment management company that concentrates exclusively on publicly traded equity strategies released its fourth quarter 2024 investor letter. A copy of the letter can be ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. After working on its integration with ...

On Facebook, outage reports began increasing around 9:30 a.m. and peaked around 830 reports. As of nearly 11:30 a.m., reports ...

Fake ads that purport to show CBC News articles are once more circulating online — with the end goal of convincing Canadians ...

Social media giant Meta Platforms (META) has long run on the back of the advertising market ... Who needs a marketing department, after all, to sign a check and tell Meta to advertise?

Utilise WhatsApp as a strategic business channel to create personalised, real-time customer journeys, leveraging different ...

Meta maintains internal block ... When the senior engineer asked a different hiring manager about getting off the list, they were told that even a sign-off from a vice president wouldn't be ...

An arbitration proceeding started by Mark Zuckerberg is barring former executive Sarah Wynn-Williams from granting interviews ...

Becoming a social ad network ... a “plus” sign, of course – will allow advertisers to target its audiences directly on social media platforms. The tool uses first-party consumer insights from the ...