While some companies are expanding in advertising, the overall market faces challenges. WARC’s latest forecast downgraded ...

Meta Platforms is likely to get hit by tariffs in a somewhat roundabout way. Brands may pull back on marketing spending, as ...

Trump's tariffs could hit Amazon and Meta hard because of their reliance on Chinese advertisers. Here's how other companies ...

Spotify has debuted new ad tools and capabilities, including 'Gen AI' ads and programmatic ad buying via partnerships.

Meta is also integrating Partnership Ads with Advantage+ catalog ads, offering advertisers the ability to combine ...