She's "smarter than she's ever been" and is rolling out next month, Amazon announced today. The best part? Alexa Plus is free for Prime members.

Amazon showed off the upgraded Alexa+ at a press event in New York City, revealing it can choose from a whole collection of generative AI models to fulfill your requests in a more conversational way.

That is, until AleXa discovered K-pop in 2008 ... a trip to South Korea to film a reality show where she met executives from her future company and entered the gruelling star-making training ...

Unsurprisingly, those updates centered around artificial intelligence and all the ways that Amazon is integrating generative AI into Alexa and its Alexa-enabled smart devices. No new devices were ...

12 Celeb Couples Who Will Give You Such '90s and '00s Feels Alexa and Carlos PenaVega Expecting Their Third Child: 'Can't Wait to Meet Baby This Summer' Alexa PenaVega Credits Her Mom for Helping ...

First, you'll have to head over to Amazon’s landing page for Alexa Plus, which invites you to "Meet the new Alexa." Scroll down a bit, and you should see a box on the right side that says ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Goodbye, old Alexa and your stiff AI interactions. On Wednesday, Amazon introduced a new and improved “Alexa+” voice assistant that acts more like a human, thanks to advancements in generative AI.