We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry.

“Our Hockey Jersey BOGO offer, back for the fifth consecutive year, has become a yearly tradition to kick off the Stanley Cup ...

Hundreds of billions of marketing dollars are in flux as companies struggle to plan. For some sectors, the timing “couldn’t ...

Omnicom reported revenue of $3.7 billion for the first quarter of 2025 and still expects to close its acquisition of ...

Days ago, most of the OPDP staff and leadership were among the thousands of workers laid off by HHS Secretary Robert F.

Generative AI (GenAI) is rapidly transforming B2B marketing with its ability to accelerate content creation with text- and ...

From 27 March BBC account holders across the UK will start to receive an online questionnaire to help identify what they want from the BBC now, and what they want from it in the future ...

Walmart's push for a 25% increase in retail media spending highlights a growing industry tension as brands question the value ...

Consumers want a shopping experience that meets their diverse needs at any given time, whether that’s online or brick and ...

The University of Pittsburgh at Bradford has received five awards in the 2024 Collegiate Advertising Awards program, which ...

More-diversified media companies that can count on a mix of consumer spending and advertising revenue - such as Netflix Inc. (NFLX), Walt Disney Co. (DIS) and Spotify Technology S.A. (SPOT) - could ...