Horizon Media’s year emulates the sentiment that with big losses come big wins. Amid losses including North American accounts for Petco, Hershey and Little Caesars, Horizon won Paramount Global’s $400 ...

Scope: WeWork is searching for a creative agency as the shared-office company emerges from bankruptcy. It spent $14 million on measured media in the U.S. in 2023, an increase from $8 million in 2022.

PMG achieved 38% revenue growth in 2024 thanks to existing clients expanding remits and plenty of new business wins, including Petco and Northwestern Mutual. The agency also seamlessly integrated its ...

New Delhi: The "Big four" agency holding companies—WPP, Omnicom, Publicis Groupe, and Interpublic Group (IPG)—are locked in fierce competition to secure the Mars global media account ...