Viewability is a key measure of success for a marketing campaign, so it's also important to know whether ... A TV ad reaches a finite audience, but digital video channels enabled the Emirates spot to ...

From marketing managers to sales teams to the C-suite, many stakeholders feel the benefits of successful PR campaigns—and use the metrics that measure success to adapt business ... was published ...

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

There are several ways of measuring the success of a campaign post-click. Mobile ad networks offer full post-click measurement with the ability to track application installs and measure conversions ...

In the world of B2B marketing, measuring the success of a campaign can often feel like a complex puzzle. Especially in industries where buying cycles are long and impact is hard to track ...

The digital video marketing ecosystem is going through a significant transformation. Brands are now posting videos natively on social channels like Facebook, Instagram, Snapchat and Twitter. Videos ...

Compound Growth at 15.18% Signals a New Phase of Digital Marketing Analytics Market Expansion ...

Executives and business leaders understand the importance of these three functions, especially as many organizations are adding genAI products to their digital transformation strategies and ...

Metrics offer objective evidence of what is working and what needs adjustment. Without them, strategy becomes speculation” - ...

Is engagement the equivalent of a “digital smile” in pharma marketing, or have we been measuring communications ... learn the metrics that drive sales success in a content-driven world.