Viewability is a key measure of success for a marketing campaign, so it's also important to know whether ... A TV ad reaches a finite audience, but digital video channels enabled the Emirates spot to ...

From marketing managers to sales teams to the C-suite, many stakeholders feel the benefits of successful PR campaigns—and use the metrics that measure success to adapt business ... was published ...

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

There are several ways of measuring the success of a campaign post-click. Mobile ad networks offer full post-click measurement with the ability to track application installs and measure conversions ...

In the world of B2B marketing, measuring the success of a campaign can often feel like a complex puzzle. Especially in industries where buying cycles are long and impact is hard to track ...

Compound Growth at 15.18% Signals a New Phase of Digital Marketing Analytics Market Expansion ...

Marketing plays a crucial role in the success of any business. But in today's world, there is a debate about which typ ...

Marketing reports should provide clarity. They should tell you what’s working, what’s not and where to invest your budget next. But for many in-house Marketing reports should provide clarity. They ...

Is engagement the equivalent of a “digital smile” in pharma marketing, or have we been measuring communications ... learn the metrics that drive sales success in a content-driven world.