Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes just over two years ...

Join our Watch Party! Sign up to receive USA TODAY's movie and TV recommendations right in your inbox At the time, CEO Zaslav called combining Discovery+ and HBO Max to make Max "our rendezvous ...

To celebrate the move, the company released a hilarious video of famous TV couple reunions set to Pat Benatar's classic song, "We Belong." We belong together. HBO Max returns this summer.

a streaming add-on for subscribers of its pay-TV packages. In 2015, Time Warner, the parent company at the time, introduced streaming service HBO Now exclusively for AppleTV+. HBO Max first ...

You may like Warner Bros. Discovery Drops Plan for Max Sports Tier March Madness, Max Boost Warner Bros. Discovery’s TV Viewing Share Max Launches Extra Member Add-On Subscription Option “The powerful ...

It’s out with the new and in with the old at Max. During the Warner Bros. Discovery Upfronts in New York City May 14, the streaming service announced it would revert to its HBO Max branding two ...

and consumers can understand or figure out that much of the best stuff airs on TV on Sunday nights. That distinction is eroding, too, with Max-now-HBO Max original “The Pitt” generating more ...

From HBO Max, to Max and back to HBO Max again. The "new-ish name" is causing social media and the streaming service itself to poke fun at the "plot twist." Warner Bros. Discovery, the parent ...

Max is returning to the name it had when it launched in 2020: HBO Max. The rebrand will take place this summer, Warner Bros. Discovery revealed Wednesday at its upfront presentation to advertisers ...

Max, the app formerly known as HBO Max, is getting a new name this summer: HBO Max. Sound familiar? It should. HBO Max was the original name for the streaming service when it launched in May 2020 ...

As the saying goes, everything old is new again and it can’t be truer for the streaming service Max. Warner Bros. Discovery, the parent company of HBO, announced on Wednesday, “Same app.

If you haven't heard, AI now has eyes, and Meta has unveiled some enhancements to its AI-equipped Ray-Ban Meta glasses.