Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.

Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...

The LEGO Group announced on March 18 it has collaborated with The Pokemon Company International to launch a Pokemon-themed ...

It was born in New York more than 100 years ago, back when nearly every toy company ... Mattel 80th Ruby Anniversary Collection, include Barbie dolls dressed in the signature red of the Mattel ...

LEGO and The Pokemon Company have officially announced a collaboration, with new sets coming out at some point in 2026.

A senior figure at HMD insisted there was still broad appeal for feature phones sporting the Nokia brand years after its ...

While a book-sized Pikachu model that’s roughly 1,000 pieces and $100 would make the most sense for something like this, I’d love to see Lego go all out and give the iconic electric mouse the 7,500 ...

Calling all Pokémon trainers! A very exciting announcement was made last night (Tuesday, 18th March) that will take you back ...

Mattel (MAT) has renewed a multi-year global licensing agreement with Disney (DIS) for new products commemorating Toy Story’s 30th anniversary ...

Mattel, the major toymaker known for brands like Barbie and Hot Wheels, is laying off 120 workers. The El Segundo, CA-based company disclosed the planned cuts via a California-mandated WARN notice ...