In-person corporate events are back, and they’re bigger and bolder than ever. It’s less of a trend and more of a pendulum swing. After years of going all-in on our digital world, people are seeking ...

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

In a “2025 B2B Marketing Trends Shaping the Future” report from MarketingProfs, the following trends will continue to shape marketing’s future: Predictive personalization. This involves using ...

Explore who utilises Presentation Folders in South Africa today and the various purposes they serve across professions.

To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human ...

That’s why so many of them have adopted AI into their marketing efforts ... A use case for this type of AI strategy occurred when Starbucks invested in the AI-fueled GenesisX platform.

Cheshire-based marketing firm Rebellion Group orchestrated the strategy behind The Foundry’s debut. It included bringing in about 15 social media influencers to a preview event, where they could ...

As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and intergenerational omnichannel marketing can be effective. Labels are also ...