“Most of the people coming to your website are functionally anonymous,” said Ronen Kadosh, head of travel and ticketing at Wunderkind, a performance marketing platform. “Even if they’ve ...

China’s EV giant BYD recorded revenues of 777 billion yuan ($107 billion) for 2024, surging ahead Elon Musk’s Tesla in annual sales amid intensifying competition in the global market for clean ...

Tesla may struggle to gain market share in oil-rich Saudi Arabia as EVs make up a little over 1% of all car sales in the country, according to a report by consultancy PwC published in September.

Offers tools to measure the return on investment (known as ROI) for influencer marketing campaigns. This includes tracking both direct sales and other key performance indicators Allows brands to ...

While this is important too, when it comes to influencer marketing, there is a deeper focus on attracting users as this leads to more sustainable success in sales. Influencer marketing is a unique and ...