Long Buying Cycles? 14 Ways To Track B2B Campaign Success
Tracking intent signals like repeat site visits, content downloads and sales interactions helps gauge if you’re moving buyers ...
MarTech on MSN2d
‘Share of search’ is the marketing metric you need to be tracking
Share of search tells you a whole lot about your brand with very little effort. Let's talk about it with Liam Moroney. The ...
Marketing18d
Marketing Activity Metrics Mean Little: Here's How to Really Prove Marketing's Value
Perhaps you see the pattern emerging: For today's marketers, the challenge really isn't measurement; there is an abundance of metrics. The challenge is measuring Marketing's value and performance.
What’s Measured Gets Done: What Should Marketing Leaders Track Today?
In today's retail landscape, marketing leaders face endless metrics—but which ones truly matter? Join our expert panel as they uncover the must-track metrics driving success in retail marketing today.
Demand Gen Report15h
The B2B Marketing Accountability Era: Why CMOs Must Prove Impact or Risk Budget Cuts or Worse
For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams ...
InvestmentNews1d
SEC unveils Marketing Rule guidelines around private investments, performance reporting
New guidance addresses some areas of ambiguity for investment firms, but they may require a revamp for some materials.
Acoustic Unveils 2025 Marketing Benchmark Report
To help brands utilize email more effectively, the “2025 Marketing benchmark report” reveals key insights, including: Email engagement rises when brands personalize based on preferences and behaviors.