Tapping marketing agencies and consultants to conduct audits can help bring a fresh perspective and objectivity to the ...

Until now, most evidence underpinning core advertising effectiveness principles has come from Western markets. This research ...

Along with a refreshed visual identity, the DTC innovator launched a new campaign that pokes fun at crime movie tropes to highlight brand truths.

When I founded ArtE, my marketing consulting firm/agency in India, I had no idea that some of my best hires would begin as ...

Optimax Communications Group (Optimax), the hybrid integrated marketing solutions firm, proudly marks its 7th anniversary in ...

The days when a campaign’s success was measured by a few industry awards and a pat on the back are long gone. Now, it’s about ...

The future of marketing is storified - and it’s wide open. All rights reserved. © 2022. Bizcommunity.com Provided by ...

Telstra’s creative is some of the most celebrated in Australia, attracting international acclaim and scores of awards. However, while its CMO Brent Smart is proud of the work produced with its +61 ...

Influencer marketing has rapidly emerged as one of the most effective strategies in the digital age, transforming the way brands connect with consumers.

The best influencer marketing platforms can help brands streamline process of discovery, campaign management, and performance ...

From the basics to buzzwords to game-changers, this glossary of terms will help you speak the language of AI and stay ahead ...