Tapping marketing agencies and consultants to conduct audits can help bring a fresh perspective and objectivity to the ...

Until now, most evidence underpinning core advertising effectiveness principles has come from Western markets. This research ...

Optimax Communications Group (Optimax), the hybrid integrated marketing solutions firm, proudly marks its 7th anniversary in ...

Digital Silk Identifies Why Los Angeles Nonprofits Aim to Increase Impact Through Purpose-Driven Web Design To view an ...

Your marketing may look successful, but are those clicks turning into sales? Avoid top-of-funnel pitfalls and focus on ...

The way brands connect with consumers have evolved over the years. From the days of TVCs and telemarketing, to influencer marketing and unique experiences featuring Instagrammable spots, the way in ...

“Gen Z loves a rebrand, so when kombucha legacy Health Ade created a Gen Z targeted brand, Sun Sip, Gen Z was all in,” Kaufman says. “With a focus on gut health, vibrant packaging and smart influencer ...

Haraku Ramen Halal, an Indonesian noodle brand under the Ismaya Group, is setting a new standard in both gaming and dining with the launch of its limited-edition product, "The one noodle".

The path of e-commerce has never been more cutthroat. Those e-commerce businesses that thrive in this digital-first economy are not the ones with superior products but with scalable, agile, and […] ...

Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the ...