Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase ...

PRmomentAwards ♬ Beautiful People - Chris Brown & Benny Benassi PRmoment prides itself on having a rigorous judging procedure ...

Even if your marketing campaigns look like they're meeting your short-term marketing objectives, it's crucial to dive in to view every cog in the machine with a critical eye. Perhaps your ad spend ...

Just like marketing leaders had to establish their digital campaigns’ values, HR pros now need to demonstrate how their tech-forward people programs drive business results. The good news?

Every marketing professional knows that authenticity is one of the most important attributes of a successful campaign—and one ... behalf of our organizations, like Microsoft and IBM, to be ...

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Should you cancel your mobile marketing campaign because it only generated 900 ... You will be lucky to hit a double. But if the campaign looks like it might have some viability, then you will be able ...

Priceline’s latest marketing campaign looks to March Madness to drive travel ... who are willing to spend money on passion points like live sports, concerts, and music festivals.