In the rapidly evolving field of digital marketing analytics, few voices are as authoritative as Kamini Murugaboopathy’s. Her groundbreaking research and practical applications have shaped how ...

All students' competition presentations will be held in parallel tracks and ... Victor S.Y. Lo is a Big Data, Analytics, Marketing, and Finance leader with over three decades of extensive consulting ...

This project analyzes influencer marketing and promotional budgets' impact on sales using ML and statistical modeling in Python. It includes EDA, data cleaning, and simple and multiple linear ...

By optimizing marketing campaigns with predictive analytics, organizations can also generate new customer responses or purchases, as well as promote cross-sell opportunities. Predictive models can ...

As a marketer, you know all too well the pain of building a presentation. Sure, you develop your own presentations, but you're likely also the default creator of presentations for conferences, ...