While gen AI is already having a profound impact on marketing activities like customer service and content creation, it has ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

Audience analysis is the assessment and identification ... to define your ideal customer better. Alongside market research, you can also analyze your current customer database. Analyze the people ...

Dave Sekera, CFA, is the chief US market strategist for Morningstar ... the unvarnished thinking of our people and exacting analysis of our research processes. Our authors can publish views ...

Investing in stocks can be challenging, especially when it comes to deciding which stocks to buy and timing your moves in the ...

Demographic analysis is the study of ... policy development and economic market research. A company that sells high-end RVs might want to reach people who are nearing or at retirement age and ...

Market research is when designers and businesses gather important information about the needs and preferences of people who might use their products. They will use this to plan new products or ...

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