Advertisers now have more granular control over their demand generation campaigns, but reporting limitations remain a ...

VoxEureka, a Malaysia-based integrated marketing consultancy, has expanded into Singapore and Indonesia, reinforcing its ...

The professional networking platform’s head of brand marketing for the UK tells Tim Healey about her career to date and shares her thoughts on what makes a great marketing team.

Was Trump’s White House Tesla tirade an ad? Maybe. If so, was it a good ad? Ipsos US’s Pedr Howard has tested the work and has the answers.

When I ask creators how they’re using AI, I typically get this response: They’re primarily using ChatGPT or other similar ...

Valerie Chapman, a LinkedIn content creator with over 16,000 followers, supports herself as an influencer and says the ...

KIT Global Strengthens AI-Driven Video Marketing and Influencer Strategies in 2025, Responding to Vietnam's Growing Digital ...

Mahakumbh saw brands employing unique and tech-savvy strategies for consumer engagement, with a focus on utility rather than ...

And if you do want to make video a part of your LinkedIn content approach, this new official newsletter from the platform will help. Today, LinkedIn has launched its “Create Video” newsletter, through ...

Your LinkedIn posts can become your best source of new business. With some small changes, content that gets ignored could ...

James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...