Sweep a shimmering gold eyeshadow across the lids. Blend a soft brown or taupe shade into the crease for depth. Smudge a kohl pencil along the upper and lower lash lines for a smoky effect. Apply ...

Are you inadvertently adding years to your face with your eye makeup routine? Fear not, because you’re not alone, and with a ...

Birthday makeup is just as fun as it is important, scroll our gallery of birthday makeup looks to inspire you for the special occasion.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Understanding hooded eyelids can be a journey in itself, and the right tools and techniques are your best companions. Let’s ...

New York Fashion Week started on February 6 and will run till February 11. Major brands like Todd Snyder, Coach, Tory Burch, ...

Summer is often a season of celebrations. Weddings and other parties are more common during summer. Therefore, going out ...

Over at Luar, makeup artist Terry Barber was inspired by “late ’80s supermodel glam meets DIY club drag.” That translated to ...

Tasha Ghouri has been taking to the stage night after night to dance on the BBC Strictly Come Dancing tour and has shared her ...

Strictly star Tasha Ghouri shared her go-to everyday makeup routine with fans who hailed her ‘naturally beautiful’ and begged ...