The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

Even when teams share common goals, the lack of standardized and integrated data can create a sense of informational ...

By optimizing marketing campaigns with predictive analytics, organizations can also generate new customer responses or purchases, as well as promote cross-sell opportunities. Predictive models can ...

WunderkindAI and Wunderkind Analytics are the latest enhancements to Wunderkind’s Autonomous Marketing Platform ... solution that guarantees a lift in revenue for its clients and delivers ...

Opinions expressed are those of the author. Product marketing continues to emerge as a critical function in many organizations, gaining a reputation distinct from traditional marketing in growing ...

JPMorgan sees multiple positive catalysts supporting earnings growth for Tata Steel’s European business, with investor interest in the stock increasing during recent marketing events in Hong ...