The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

Even when teams share common goals, the lack of standardized and integrated data can create a sense of informational ...

Scratching your head about what affiliate marketing means and how to do it well? This article article is for you.

Iterable, the AI-powered communication platform, today unveiled Iterable Nova at its flagship conference, Activate Summit 2025. Nova is a groundbreaking, agent-based system that will act as a built-in ...