he said. Even Chang admitted that Korean’s branding was a bit outdated and, for international passengers, possibly hard to identify. Its red and blue circular logo was sometimes confused with Pepsi’s.

SEOUL, March 11 (Yonhap) -- Korean ... the airline's signature Taegeuk symbol and places it alongside the airline's name in a new logo format. Instead of the previous red and blue color scheme ...

opting for ‘Korean’ instead of the current ‘Korean Air’. The ‘Taegeuk’ logo – the airline’s blue and red logo for over 40 years – has also been simplified into a monochromatic ...

Korean Air has unveiled its new corporate identity, revealing a modernised version of its signature Taegeuk symbol, the company's first logo change in 41 years. The redesigned deep blue Taegeuk ...