When corporate rebranding backfires: Lessons from past successes and flops
The 200-year-old company is now called aberdeen group, effectively reversing a decision to rebrand as abrdn in 2021 in a bid ...
GOLF.com on MSN5d
GOLF Magazine unveils new custom gear line
GOLF Magazine just launched a brand-new line of custom gear. Head over to shop.golf.com to explore the wide selection today.
When Corporate Rebranding Goes Wrong
A British investment firm restored most of the vowels to its name after a widely ridiculed revamp that showed the pitfalls of ...
autoevolution5h
2026 Dacia Jogger Facelift Spied With Bigster-Like Front Makeover
To be revealed in the latter half of 2025, the facelifted Jogger is likely to adopt a free-standing touchscreen infotainment ...
Tasting Table on MSN15d
The Big Brand Behind Costco's Kirkland Signature Cranberry Juice
Sometimes, the brands behind Costco's Kirkland Signature products are kept secret, but not all of them. Here's the company ...
Kith Opens New Osaka Flagship
The Osaka location will offer a series of store-exclusive products. Inspired by the store’s neighborhood, the capsule collection offers limited editions of sweatshirts, baseball caps, and logo tees, ...
Produce Business6d
Benefits With Beverages in Produce Department
Juice companies recommend grocery retailers situate juice displays close to the produce aisles. In the minds of many ...
New Atlas10h
Mercedes CLA EV comes with 500-mile range and an impressive 10-min charge
Mercedes’ “compact sedan for the electric age” has arrived and boy is it stuffed with electric capabilities. It becomes the ...
‘We’ll be Curry’s of Chinese cars’ says boss of EV firm ‘no-one’s heard of’ but sells cars ‘like Vauxhall for MUCH less’
YOU walk into Currys to buy a Samsung and walk out with a ­WingWang. Because you realise it does the same thing for much less ...
How Industrious Became an $800 Million Brand by Building a Sense of Belonging
The flywheel effect is the idea that small, consistent efforts build momentum over time, leading to exponential growth. The ...