The yet-to-be-released label will combine the best of both brands by pairing performance-based women's activewear with shapewear solutions.

The partnership—the first time in Nike history it’s launched a new brand with an outside company—is being marketed as a blend of what each brand is best known for. Nike is making a major play for female consumers and the athleisure market with its Skims partnership for a new women’s brand called NikeSkims.

Nike is looking to appeal to more female customers through the new brand, as offerings for men account for more than half its sales. View on euronews

Kim Kardashian is developing a SKIMS crossover brand with Nike. On Tuesday, the reality TV star announced that she and the team at her clothing company has signed a deal to create NikeSKIMS, which will be comprised of training apparel,

Everything you need to know about Nike and SKIMS from Kim Kardashian, who have agreed to a longterm partnership.