Retail Media Forces Brands To Rethink Shopper Marketing—Not Replace It
Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...
The Coca-Cola Company (NYSE:KO) Q4 2024 Earnings Call Transcript
Q4 2024 Earnings Call Transcript February 11, 2025 The Coca-Cola Company beats earnings expectations. Reported EPS is $0.55, ...
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How influencer marketing became an essential marketing channel
With or without TikTok, influencer marketing will live on because it's built on platforms where buyers spend their time. The ...
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Integrated Partners Elevates Matt Ackermann to Chief Brand Officer
In his new position, Ackermann will oversee the firm's brand strategy, focusing on amplifying Integrated's national presence across the wealth management and certified public accountant (CPA) space.
YouTube Viewing Shifts from Mobile to TV Screens in US
YouTube CEO announces TV screens surpass mobile in U.S. watch time, creating new ad opportunities for marketers.