This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

Retail marketing campaigns that engaged consumers at the point of purchase took centre stage at the 2025 Shop! ANZ Retail ...

Matt Leitz, founder of BotBuilders, knows what it is like to start a business and try to figure out technology.

While half of the agencies, publishers and brands that haven’t fully integrated AI across their campaigns expect to do so by 2026, most lack a roadmap.

Apple has introduced DJ with Apple Music, which enables Apple Music subscribers to build and mix sets directly from the ...

Artificial intelligence is no longer a futuristic vision—it’s the driving force behind business transformation today.

Nutshell Creative celebrates 20 years of success in 2025 with an expanding global presence and a growing portfolio with major ...

Now, in 2025, the impact of AI’s rapid advancement and employee skills gaps due to demographic shifts have put HR leaders ...

The Chief Executive Officer of the Ghana Integrated Aluminium Development Corporation (GIADEC), Reindorf Twumasi Ankrah, has ...

The Anatomy of a Fan Favorite Campaign: With the right mix of creative ... SVP & chief marketing officer, Blizzard Entertainment; and Patrick O’Keefe, chief integrated marketing officer, e.l.f ...

By Kizito CUDJOE The Ghana Integrated Aluminium Development Corporation (GIADEC) is seeking partnerships with global ...