3. Embrace digital marketing fully for seasonal campaigns. Running a seasonal marketing campaign shouldn’t stop at your restaurant’s front door. Most restaurants have a website and social ...

While the company uses the technology to speed its creative process, L'Oréal said it would not create people for marketing ...

Join top B2B industry experts for a week of actionable sessions designed to help you outmaneuver challenges and stay ahead of emerging trends ...

Puma on Thursday (March 20) unveiled its largest global campaign to date and one that sees the sportswear company evolving its brand identity with an eye on long-term, sustainable growth, per details ...

From marketing managers to sales teams to the C-suite, many stakeholders feel the benefits of successful PR campaigns—and use the metrics that measure success to adapt business strategies or make more ...

Coca-Cola is bringing back its famous ‘Share a Coke’ campaign, hoping to introduce a new generation of consumers to the platform and offer digital experiences in addition to the personalised cans.

How can you use inbound marketing to generate leads? An infographic (below) from The Center for Sales Strategy outlines the process they follow with their clients. It outlines a seven-step inbound ...

The campaign stands to make much more, with Elon Musk reportedly set to give another $100 million. That has raised the questions about just how Trump will go about using his enormous financial ...

Delve into AI overviews that help connect your SEO initiatives to tangible revenue impacts and enhance your marketing strategies.

Because fees and expenses are not usually deducted at the investment level, however, the 2023 FAQ resulted in RIAs having to calculate an ... for purposes of the Marketing Rule, SEC staff stated ...

Analysis by the Harvard Business Review has shown that influencer marketing can have a positive ROI when done right. To give your campaign the best chance of success, you need to ensure it is a ...

What trends will dominate the pharma marketing this year? From personalised landing pages to email campaigns tailored for patients with very specific needs and pain points, there are many ways to ...