Accordingly, the essential foundation of a personalization marketing technology stack are tools that collect critical information about prospects, customers, and other stakeholders. Moreover, it is ...

A report from Mastercard found many personalization efforts failing when it comes to resources, strategies and metrics. The post Half of ecommerce brands lack the support to scale personalization ...

The Difference Between Targeting and Discrimination Targeting is an important element of digital marketing. It increases relevance to consumers while decreasing wasted campaign messaging and media ...

Maureen Kelly, founder and chief executive officer of Tarte Cosmetics, stressed the importance ... With email marketing, Tarte has found that when the message is made personal, there is a 60 ...