The chain, which has more than 45,000 stores worldwide, has attracted customers with cheap ice cream and bubble tea.

Known as the "Snow King," the mascot is a snowman adorned with a crown. As Fast Company describes him, he is "pleasantly round, wears a red cape, and holds an ice cream cone on a stick like a ...

Meteorologists would have you believe that spring starts on March 20 but they’re wrong, spring starts on the day that the Dairy Deluxe opens.

The chain’s full name is Mìxuě Bīngchéng, which translates to ‘honey snow ice city’ and it has a Snow King mascot that features ... while a soft serve ice cream cone retails for RM1.99 ...

a signature ice-cream cone, and a lemonade making the company the biggest buyer of lemons in China. Customers who visit any of the locations are greeted with the company's mascot Snow King - a ...

Time Out flagged the surprise new opening this week. As to whether Mister Softee will open an NYC-based store, an employee at the flagship said on the phone that hadn’t been determined yet. Mister ...

This year's Men's March Madness features many fun mascots, including these 11 we've ranked from 'gay' to 'gayest.' The post ...