RCS is game-changing technology for mobile marketing. Updated with news from Attentive on its RCS shopping capabilities. The ...

In today’s fast-paced digital world, consumers rely on their smartphones for nearly everything—shopping, researching, socializing, and making purchasing decisions.

There are a variety of solutions for data analytics in mobile marketing ... a particular characteristic and level of a product's success. Any marketing metrics are just numbers, they do not make much ...

The mobile app industry is evolving at an unprecedented pace. With over 6.9 billion smartphone users worldwide, apps are no ...